Wednesday, September 14, 2011

Are you a pig or a chicken

An interesting article at onStartups.com called Why Venture Capitalists Invest In Pigs, Not Chickens. Although I am not interested in raising venture capitol for my startup projects, it made me analyze my approach.

And the result, well I ‘m a chicken. My startup web project has been, is still, and likely remain for sometime, a side project. And by being a side project, it is not getting the attention, energy and marketing push it deserves.

I am pretty proud of the solution, the features and functionality we built into it. And I honestly believe there is a pretty good market out there for it. Similar solutions ideas were tossed around in a few forums that I’ve been to when people were discussing web start-up ideas.

But my outsourcing operation has been my primary focus always. And I’ve only been able to work on my side project, when I have downtime. And sadly, the last couple of months had been hectic beyond description. To make matters worse, what’s left now to do, is not my forte either, which is giving it a marketing push.

Getting back to the topic of chicken and pigs, right now, I am not in a position to become a pig on my start-up application. I cannot afford to waver my concentration from my outsourcing business. It is exactly not sailing on smooth seas. We’ve just passed a pretty rough patch, and the path ahead is not clear either. It’s a bit foggy right now and I, being the optimist, am hoping for some bright blue skies ahead.

Come to think of it, I am a pig on my outsourcing business, and a chicken on my start-up project.

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